The Tweet Smell of Success

Hahn Consulting Group Presents

By NOAM COHEN and BRIAN STELTER

Mr. Rogers had many neighbors, but was always looking to add more. On Facebook, people who have hundreds of “friends” still collect them avidly: “Will you be my friend, we already have 15 in common?”

Twitter, the social-networking site of the moment, traffics in a different currency — “followers,” who presumably are loyal to you, fascinated by you, enthralled by you. Imagine what you could accomplish with an army of followers, the lands you could conquer! More