When brands like Pepsi drop out of Super Bowl advertising and funnel that money (and it's a lot of money) into social media, or when J.C. Penney stops producing its catalog to focus on its nearly one million Facebook Fans, you know something's afoot. A change just isn't gonna come, a change has come, and it's time to jump on board or risk falling behind.
Let me throw a few suppositions out there.
Twitter is the new word of mouth
We're approaching 10 million tweets a day. That's a lot of mcnuggets of information being exchanged. All it takes is one of those to be retweeted throughout the Twitterverse and you've created an enormous amount of word-of-mouth, simply by writing 140 characters. That's a powerful (and cheap) marketing initiative that you could never get through traditional media.
Facebook may make the need for your website irrelevant More...
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