Google Changes Search-Results Page, How Merchants Can Benefit

May 25, 2010 · by Bill Hartzer

Google has made some major changes to its search results recently, adding more options for searchers. These are not changes to search algorithms, which determine the websites that show up, and where. Rather, the new changes give searchers options that allow them to tailor the type of search results that they see. To help you navigate through these changes and what it really means for your ecommerce business, let's look at sample search results and focus on what your site can do to appear in them. For example, let's focus on one keyword, "toys." Read more